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Marta M.

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PetBuddy

PetBuddy is a research-driven app developed for my Msc User Experience Design dissertation to help pet owners easily manage their pets' health, track care routines, and connect with veterinary services.
Problem
Despite their best intentions, pet owners face real barriers in managing their pets’ holistic care. From tracking vaccinations to booking vet appointments, there’s no unified, intuitive solution — leading to missed reminders, scattered records, and unnecessary stress.
Outcome
I designed PetBuddy, a mobile app that empowers pet owners to stay on top of their pets’ care by combining health tracking, reminders, medical records, and wellbeing tools into one intuitive platform. The app simplifies the experience, replacing scattered tools and memory-based methods with one seamless, centralised system.
Role
Product Designer
Timeline
Oct'24 - Jan'25

Final Design and Solutions

The final solution was PetBuddy, a mobile-first app designed to centralise and simplify pet care management. Based on user research and iterative testing, the design focuses on supporting busy pet owners with a streamlined and intuitive interface that helps them stay on top of their pets’ health and wellbeing.

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Dashboard

  • Intuitive dashboard with all necessary tools for users to succeed in taking care of their pets

  • Various users can be attributed to tasks to better organise pet care within households

  • Budget tracker aids users struggling with the financial aspect of pet care and the streak tracker incentivises users to return to the app everyday

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Services

  • Users are able to get into contact with vets quicker than ever before

  • Vets experience faster processing of clients through a standard triage before an appointment is booked

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Resources

  • Users can educate themselves with vet verified videos on a variety of topics

  • Points are attributed to every video to motivate users. Users point total can be seen in the the community page leaderboard

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Community

  • Community section allows users to connect with likeminded pet owners, share resources and experiences

  • The leader board showcases points earned from watching videos and allows for friendly competition between friends

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Profile

  • Users can store and manage their pets information and documents easily through the app

  • Multiple users can be part of the family, including pet sitters, to facilitate the management of pet care

User research
findings & results

1. Most respondents had issues remembering scheduling of vaccines, grooming and hygiene
2. 91% agree that having all the pet info and docs in one place is more useful
3. 4 in 10 have had trouble finding important pet documents
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HMW

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1. How might we help pet owners be less overwhelmed with pet care?

2. How might we help millennial pet owners remember important things about their pet's care?

3. How might we make education of pets needs engaging and simple for pet owners with a busy life?

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Usability testing
findings & results

  • Once at the hi-fi stage, a summative usability test was conducted along with a SUS questionnaire to access the final prototype

  • SUS score achieved was a grade A, with 95 points
  • Passing the prototype with overwhelmingly positive feedback
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Full Project Details

This project followed the Stanford Design Thinking framework, with each phase — from empathy to testing — grounded in real user insights and validated through hands-on research.

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For the full deep dive into the process and outcomes, feel free to explore the full presentation below.

Marta Mateus

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Proudly designed by Marta Mateus

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